Postbank

Postbank officially launches its new large-scale campaign, once again featuring one of the most recognizable names in global tennis – Grigor Dimitrov. This collaboration is the logical continuation of their already successful partnership and reflects their shared values – dynamism, innovation, and a relentless pursuit of excellence.

The campaign’s focus, the message "Logical," underscores Postbank's ambition to be a trusted and innovative partner for all those striving to achieve more. Through modern concepts and high-tech solutions, the bank is committed to delivering personalized financial products and services that simplify dynamic daily life while meeting contemporary demands. Its current offerings span several business lines – consumer and mortgage loans, credit cards, savings solutions, and transactional products.

Reflecting the latest global trends, the bank is launching a digitally first concept with short messages and videos. The campaign is filmed in an innovative, expressive style, impressing with bold colors and energetic transitions. Each video showcases a specific product, rendered in a unique color filter: consumer loans are in red, mortgage loans are in blue, and the bank’s credit cards are in yellow. The dynamic techniques highlight Grigor Dimitrov's power and precision on the court while also showcasing the ease and accessibility of Postbank’s solutions. This allows the audience to clearly perceive the benefits of the financial products – from their high added value to their everyday convenience.

In this way, Postbank continues to stand out from the competition with its innovative, customer-oriented approach, emphasizing digital banking solutions and simplified procedures for obtaining consumer loans. The use of credit cards issued by the bank is becoming increasingly popular among customers, not only for their convenience, speed, and security but also for the many additional benefits they offer to cardholders. The focus is on remote banking technologies and understanding that customers need diverse and accessible products and services across the entire banking spectrum. The bank’s goal is to offer modern, comprehensive, and convenient solutions for everyday banking, achieving a high level of customer satisfaction and brand loyalty. The "Logical" concept aims for a strong presence across all channels – from traditional media to social networks. This strategy positions the bank as a leading player in the market, showcasing its ability to create a unified and recognizable identity across all channels, resonating with the communication and purchasing habits of the modern consumer.

The choice of Grigor Dimitrov as the brand ambassador symbolizes dynamism, innovation, and determination – key qualities that the bank values and supports in its customers. With his impressive sports career, Grigor inspires everyone striving to grow and achieve new victories – both on the court and in life.

"Our partnership with Grigor Dimitrov is a testament to our commitment to being close to people who choose the best for themselves and their future. Together, we demonstrate that modern financial solutions are easily accessible and a perfectly logical option for everyone," commented Postbank.

As an established leader in the financial market, Postbank sends a clear signal that it will continue to be a reliable partner in its clients' important life decisions – for every next step toward success.